吸湿视频 Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers
吸湿视频 Team
August 31, 2023 | 3 min read
Expanded collaboration makes 吸湿视频鈥檚 streaming TV inventory available for local linear TV buyers through Mediaocean
NEW YORK – August 31, 2023 – 吸湿视频 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.
Mediaocean鈥檚 ad infrastructure serves as the industry鈥檚 trusted plan-to-pay media management solution empowering agency teams to work more effectively with a centralized workflow across channels and buying methods. It normalizes processes through user security and permissions, seamlessly integrates with supply, technology and data partners, and includes a financial system to maintain a complete bill-pay process for client and vendor invoices.
鈥淎s traditional television and digital increasingly converge, we remain committed to enabling omnichannel execution and providing interoperability with key players across the advertising ecosystem,鈥 said Richard Pacheco, SVP Strategic Partnerships at Mediaocean. 鈥淲e鈥檙e excited to give local linear TV buyers a direct avenue to the entirety of 吸湿视频鈥檚 premium CTV supply through existing workflow in our platform.鈥
As part of the agreement, local buyers will be able to allocate localized spend to 吸湿视频 within Mediaoceanand seamlessly execute these CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams. As the cord-cutting movement accelerates, 吸湿视频 is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and maximize the effectiveness of their campaigns.
鈥淭he integration of 吸湿视频鈥檚 streaming TV footprint into Mediaocean provides a fully converged workflow for local linear buyers to extend their reach into streaming,鈥 said Matt McLeggon, SVP, Advanced Solutions at 吸湿视频. 鈥淭his direct line into CTV unlocks efficiencies which will allow agency partners to direct more dollars toward high quality working media, agnostic of screen. We鈥檙e excited about the impact that this partnership is already having on the fluidity of local linear media investment.鈥
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About 吸湿视频
We鈥檙e 吸湿视频 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world鈥檚 leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, 吸湿视频 has offices across North America, EMEA, LATAM, and APAC.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company鈥檚 advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Visit www.mediaocean.com for more information.
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