We’ve Launched GrayHairPR!


It’s a new day for the old guard. We’ve just launched GrayHairPR, a virtual national network of significantly experienced public relations professionals who have been there, done that. Each of our members have serviced clients or handled corporate communications for more than 25 years in a wide range of industries including: automotive, aviation, beverage, computer, data, education, finance, government, healthcare, insurance, manufacturing, natural gas, oil, performing arts, retail, sports, technology, transportation, utilities and waste management.

Initial clients include Priceline.com, COPsync, National Federation for the Blind, and the National Eating Disorders Association.

We’re also recruiting independent practitioners to join the company in our Addison, TX offices, contributing their clients to the GrayHairPR portfolio in exchange for office space, administrative support, business tools, new business commissions and a steady paycheck. Financial arrangements are handled on an individual basis.

Michelle Metzger, long-time PR pro with agency leadership experience, and I are launching GrayHairPR, a Dallas-based virtual public relations agency that taps into a network of well-experienced PR pros to provide counsel, service and support to the many CEOs who don’t like likes, have no interest in Pinterest, don’t think tweets are sweet and view Instagram as spam. Those CEOs want to sell products and services and they want to use traditional media to reach their target audiences. Initial network members include Brian Cummings (former executive with Rockwell International, Burson-Marsteller and Publicis); Dan Reed (35 years as a journalist with The Fort Worth Star-Telegram and USAToday); Gregg Shields (long-time PR executive with Edelman); and Jay Allison (White House assistant press secretary for George H.W. Bush, and communications executive for Pizza Hut, Porsche, Burson-Marsteller and WPP). Here’s a link to our Digital News Release that provides all the information.


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