Reg is an award-winning gray-haired professional with strong leadership abilities and deep experience in higher education, high tech, energy, telecommunications and transportation PR in both the corporate and agency environments.
During his 40 years in communications (journalism and PR) he has worked for some of the world’s largest public relations firms including Weber Shandwick, Hill & Knowlton and Ketchum where he provided strategic guidance and hands-on work to such clients as American Airlines, Compaq/HP, ExxonMobil, GM, U.S. Army, Verizon and Walmart. On the corporate side, he worked for Southwestern Bell, Sprint and PrimeCo in communications management positions. Reg’s education-related experience includes serving as Director of Information Services for a four-year, degree-granting university and as Director of Marketing & Recruitment for a major metropolitan school district.
He is Accredited in Public Relations (APR) and is a past president of Kansas City and Dallas Chapters of PRSA and a past member of the National Accreditation Board, PRSA. Honors include the Gold Medallion Award, National School Public Relations Association; PRSA Silver Anvil Award; PR Professional of the Year; TPRA Silver Spur Awards; LACP Magellan Awards; Houston PRSA Excalibur Awards (Best of Show); President’s Prism Award (Best of Show), GKC Chapter of PRSA; Best Program, Missouri Volunteer Awards; and Oklahoma Newspaper Columnist of the Year (twice).
Dan Reed is an award-winning writer who provides a wide array of communications services to FORTUNE 500 companies, medium-sized firms, start-ups and prominent individual business, political and former government leaders scattered all across the nation. Those services include executive speech writing/coaching; executive ghost writing/editing; media training; crisis management planning, training and execution; message development, crafting, pitching and delivery; communications strategy development and execution; media relations and corporate intelligence; media representation/company spokesman; social media design and content creation; website and publication design and management; corporate video production; and communications staff education, development and mentoring.
Dan launched his communications consulting career in 2010 after a highly successful 35-year career in journalism that included lengthy tenures at both the Fort Worth Star-Telegram and USA TODAY. At both papers Dan’s primary assignment was to provide extensive and intensive coverage of the complex and multi-faceted U.S. and global airline industry and the broader travel services industry. In that role Dan demonstrated significant expertise in most important business subject areas, including: marketing, finance, Wall Street, M&A, operations, legal, labor relations, government relations, IT, management, executive search, advertising, manufacturing, and real estate.
In addition to covering all the major U.S. airline industry stories over a quarter of a decade — and winning numerous awards along the way – Dan also covered many other major news stories. Those include the Oklahoma City Federal Building Bombing, major natural disasters including earthquakes, tornados and hurricanes, precedent-setting court battles, the explosive growth of the oil industry, and the 9/11 Terrorist Attacks while at the Star-Telegram, and later, as Texas Bureau Chief for USA TODAY, the crash of Shuttle Columbia, the 2005 Gulf Hurricanes, and the Fort Hood Shootings, and the rapid growth of “new” energy sources such as shale gas and oil, “clean” coal and wind energy. He also was a member of award-winning investigative reporting teams at both papers.
Brian Cummings has extensive experience in designing and managing integrated communications programs for a variety of organizations—from start-ups to Fortune 500 companies–in a variety of industries including healthcare, pharmaceutical, personal care products, food, travel and tourism, telecom and energy.
He began his career as a newspaper reporter for the Pittsburgh Press. Following a tour in the Army, he served in various positions at Rockwell International’s corporate offices for 13 years.
He has served as general manager, CEO or owner of several public relations entities — the Pittsburgh office of Burson-Marsteller, Publicis Public Relations (formerly Bloom Public Relations) in Dallas and Cummings McGlone & Associates.
Most recently, he served as Chief Operating Officer for Michael A. Burns & Associates, one of the largest independent agencies in Dallas. He joined the agency in 2001 when it acquired Cummings McGlone & Associates.
He is a past chairman and member of the board of directors of the Worldcom Public Relations Group and the American Heart Association
Bob Wieland is a highly accomplished and seasoned corporate communications professional with expertise in managing creative direction within global FORTUNE 500 companies. Skilled in planning and managing complex initiatives that achieve desired goals of profitability, brand enhancement, corporate reputation management, client acquisition, and customer retention.
He has handled internal communications focusing on employee education and engagement through coordinated messaging via intranet, e-mails and newsletters, social media, magazines and publications, signage, onboarding, training, presentations, workforce town hall meetings and webinars.
His external communications experience includes media relations, media monitoring, news releases, media monitoring, ROI calculation, collateral, presentations, web content, executive speeches, blogs, white papers, case studies, and direct communications.
Specialties: Interdisciplinary team leader and motivator with excellent written and verbal communication skills able to interface with all stakeholders and levels of executive management.
Ford Kanzler has more than 37 years of experience in developing communications within the electronics and computer technology industries, with additional experience in the medical, legal, real estate and engineering sectors. Market segments in which he has worked include software/enterprise, Internet infrastructure, computers/peripherals and semiconductors.
He assists companies by sharpening their communications focus with competitive differentiation. His proven counseling process repeatedly puts a fresh cutting edge on business communications so brands achieve a more clearly-defined market position against competitors. With a well-defined strategy in place, executing appropriate marketing communications and public relations tactics becomes a far more effective investment.
Ford’s corporate experience includes Altera, Ampex, Anova, Atmel, NetManage and Bluehawk Networks, with agency experience gained at TFB-PR, Franson & Associates, Oak Ridge PR, Miller Shandwick, Global Fluency and Marketing/PR Savvy.
Mark Levenson is a veteran journalist and public relations and marketing executive with expertise in media relations, social media content, case studies, web copy, executive ghost-writing, books, magazine articles, speeches, scripts, brochures, newsletters and corporate reports. Levenson’s journalism credits include The Associated Press, Dun’s Review, The Miami Herald, The Philadelphia Inquirer, New York Magazine, The Oregonian and Wharton Magazine. He co-wrote the award-winning Accessible Technology for Today’s Business (Microsoft Press).
He was manager of national news services for the University of Pennsylvania, director of press relations for Penn’s Wharton School, and manager of editorial services for Hastings & Humble Public Relations Inc.
Levenson’s work has won the Public Relations Society of America Spotlight and Spotlight Merit Awards, repeated Microsoft Customer Evidence citations, Telly Awards (non-broadcast video), Oregon Direct Mail Association Oddy Awards, Society for Technical Communication Excellence Award, Lithographers Club Award and Exceptional Achievement Awards from the Council for Advancement and Support of Education.
Past and present clients include AMD, Avanade, Cigna, Cognizant, Ethofy, Foxboro Communications, Goldrush Communications, Hewlett-Packard Corp., Intel, Lexis-Nexis, MasterCard, Metia, Microsoft, PlanITROI, Projectline Services, SAP AG, TurboHercules, Vendor-Managed Technologies, Waggener Edstrom Worldwide, and Willis North America.
Martha Jane Brounoff is a media relations and marketing communications consultant with more than four decades of experience. This experience spans a wide variety of marketplaces, including the semiconductor, wireless communications, data processing and specialty chemicals industries, as well as community relations for non-profit organizations.
Her primary focus has been on small companies – established or start-ups – that have not had a formal communications plan and need to communicate in a business-to-business environment. The customized communications plans she develops are designed to help each company successfully realize their communications goals by focusing on doing the “communications basics” well.
Mike Rubin is a seasoned, award-winning B2B public relations professional, with expertise and experience in a broad range of industries, including chemicals, air conditioning, commercial building products, energy, water, waste treatment, agriculture, environmental communications and government public information.
In his 30-year career, Mike has worked at small, mid-sized and large agencies, including 17 years at Gibbs & Soell, and now runs his own shop. He has directed PR programs for Syngenta, Carrier Corporation, Johns-Manville, The Dow Chemical Company, and a city electric and water utility. His teams have won two Mercury International Excellence Awards (Silver), one for an educational campaign on weed resistance management and a second for a media conference on energy efficiency. He has also won four National AgriMarketing Association awards for integrated marketing campaigns and various writing projects. Mike has written for industry trade publications, e-magazines, radio, TV, newspapers and websites, and has generated and produced such content as white papers, literature, advertorials, speeches and presentations, a trade show video and more.
As an independent consultant, Mike develops programs and projects for businesses, executes freelance assignments for PR firms and provides the PR component of integrated marketing communications programs. A member of PRSA, New Jersey chapter, he participates in the chapter’s Senior Practitioners Group.
With more than 30 years of experience, Betsey Weltner has a depth of expertise that enables her to help clients address a maze of regulatory and public perception challenges. She is an experienced communications strategist whose strengths include writing, strategic planning and project management, community/stakeholder relations, incident preparation and management, and media relations.
Her firm, Weltner Communications, is a public affairs firm headquartered in Atlanta, Georgia with deep experience in environmental and energy issues management. Betsey has handled controversial and high-profile communications issues for a range of clients throughout the U.S.
In the past year, Weltner Communications has provided communications and strategic support to Fortune 100 corporations with environmental cleanup and redevelopment issues as well as incident communications planning for energy companies. Since 1995, Weltner Communications has provided communications support for companies grappling with environmental challenges at all levels of government.
Bill Bonner, principal of BonnerIMPR, has exceptional experience in marketing, cause marketing, event management, communications and public relations. Previously, Bill was senior director of external relations for OfficeMax with responsibilities for public relations, event marketing, sponsorships, and cause marketing. His team gained extensive national exposure and marketing awards with “The World’s Largest Rubberband Ball”, a 5,000 pound version of the company’s logo, and “Human Art Gallery” for the launch of the OfficeMax Ink Refill program. The OfficeMax “ElfYourself” online campaign, noted by Forbes as one of the top 10 all-time best viral campaigns, became an international sensation through extensive publicity.
In addition, Bill’s team sparked company-wide participation in the launch of a cause marketing program centered around the little known fact that teachers spend up to $4 billion a year of their own money on classroom supplies. The event, “A Day Made Better”, is a 1,000 locations-in-one-day surprise party at local schools to surprise deserving teachers with a giant box filled with classroom supplies and a new chair. The event generates millions of dollars in publicity value for OfficeMax, elevates associate morale and establishes a strong base for community goodwill.
He has supported brand and key initiatives with coverage in national programs such as Oprah!, The Ellen Show, Good Morning America, The Today Show, CNN, Fox News and in national print publications such as The Wall Street Journal, USA Today, The New York Times, Washington Post and Chicago Tribune. Events and sponsorship programs include Fashion Week – New York, Miley Cyrus/Hannah Montana “Best of Both Worlds” tour, Camp Rock 2 with the Jonas Brothers and Demi Lovato tour, Chicago White Sox, Chicago Cubs, Cleveland Cavaliers, Macy’s Thanksgiving Day parade and Macy’s Glamarama events.
Bill has guided brands through issue management and crisis communications, counseling senior executives on message development and communication strategies, and has extensive experience in merger and acquisition communications and brand development.
Prior to joining OfficeMax, Bill held agency positions with GSD&M, Eisaman, Johns & Laws Advertising and Keller Crescent. Bill also held sales and marketing management roles with NETg (now SkillSoft), a producer of educational software and internet-based instructional content.
Ed Martelle most recently served as Manager of Media Relations for American Airlines. In that role, he was in daily contact with local, regional and national media. That included promoting stories to the media as well as softening the impact or even stopping stories before they went public. Obviously, he has the ability to build strong relationships with reporters. Besides being a company spokesman, Ed also provided external, internal, executive and crisis communications support. His more than 25-year career spans business as well as government service with the Transportation Security Administration and the U.S. Environmental Protection Agency.
Ed’s knowledge of media comes from his two decade career as a broadcast reporter, anchor, writer and producer, first in television, then later in radio. In between his broadcast stints, Ed and a partner operated Kilo Group which provided corporate communications services for clients such as American Airlines, Brinker International, White Conveyor, Alcon Laboratories and others.
Sue Richter is a communications and managerial expert with significant experience working with multi-national companies, heads of state, and celebrities. She has exceptional expertise in internal/external communications, crisis management, and branding across several industries including healthcare, finance, non-profit, journalism and technology.
Most recently, Sue served as vice president of marketing and communications for FFF Enterprises, overseeing the publishing of two healthcare magazines. Other companies with whom she has worked include SERA Publishing, Countrywide Financial, AIDS Services Foundation, National Alliance on Mental Illness, Habitat for Humanity, and Silicon Graphics.
John O’Brien has more than 35 years of experience in communications, ranging from serving as a newspaper reporter and editor, to directing the public relations and communications efforts of four major associations over his storied career.
Following a nine-year stint as a newspaper group editor, copy editor and reporter, John handled media relations and communications for 25,000 Rotary clubs with 1.1 million Rotarians in 190 countries. Included in his purview was being the primary staff contact with the United Nations and its agencies.
John also served as assistant director of PR at the American Academy of Dermatology (AAD); was director of communications at the American Society of Plastic Surgeons (ASPS); and most recently served as director of communications and member of the executive staff at the American Academy of Pediatrics (AAP).
At the AAP, John oversaw PR, media relations, public information, membership publications, social media initiatives, and executive speechwriting for the 60,000-member national medical society of pediatricians. He also established an AAP-led immunization alliance of 25 national organizations to reassure parents of vaccine safety and published SmartBrief, a daily pediatric news digest e-newsletter with 43,000 opt-in pediatrician subscribers, among many other milestones.
David L. Shank is an accredited public relations professional and was admitted to the Public Relations Society of America (PRSA) College of Fellows in 2005.
Programs he has managed for Shank Public Relations Counselors’ clients include: Public relations programs for Walmart, The Home Depot, Dick’s Sporting Goods, Christian Church (Disciples of Christ), The Lilly Center for Medical Science, Aqua America/Indiana, the Indiana Lions Eye Bank, the Indiana Heart Institute, The Indianapolis Foundation, Qualitech Steel Corp., and Pepsi-Cola, Indianapolis.
He managed crisis communications for Pepsi-Cola, Indianapolis during the syringe tampering case; Denny’s Restaurant, Indianapolis (1994) during the hostage-taking incident; and Key Bank, Carmel, IN during an attempted robbery turned homicide/suicide.
David also has managed qualitative and quantitative research for Fortune 500 Companies and several faith communities, and has counseled not-for-profits during times of crisis to prevent negative media coverage that could have destroyed reputations.
He is past chair of the Hoosier Chapter and the PRSA East Central District. He continues as an East Central District Board member. He is a recipient of the “Don Durocher” Service award and is a member of the PRSA Counselors’ Academy. He is a past board member of the Japan-America Society of Indiana and past-president and board member of the Indianapolis Jazz Foundation.
Earlier in his career, David was public relations director for BDP/Carrier Corporation in Indianapolis. He was public relations director of Garrison, Jasper, Rose Advertising in Indianapolis and represented KVMN and KSSS radio, and Henry and Henry Advertising in Colorado Springs, CO. David is a graduate of Indiana University-Bloomington.
Don Mounce specializes in industrial, manufacturing, and association public relations and marketing, as well as custom publication development, technical communications, trade show development, and trade media relations, working for and with such global brands as Emery Worldwide, Flowserve, Makino, IBM, Intel, and many others. He was the recipient of a Bronze Anvil from PRSA for a client’s custom publication communication excellence, along with winning numerous local and regional awards PR and marketing awards, and he has even ghost-authored a book on metalworking.
An accredited public relations counselor (APR) by the Public Relations Society of America, Mounce has also been honored by that national group with the President’s Citation for Meritorious Service to the Profession. He has served as two-time President of the Dayton/Miami Valley Chapter of PRSA, and also as Chair of the prestigious East Central District of PRSA, which encompasses professionals and organizations in Ohio, Michigan, Indiana, Pennsylvania, Kentucky and West Virginia. He will serve as President of the Tucson/Southern Arizona Chapter of PRSA in 2015.
He regularly serves as an instructor of communications, management, sales and marketing at Pima Community College and for a number of local companies, and has also taught these areas as well as public relations at The University of Dayton, Sinclair Community College, and the International College of Broadcasting.