Contact: Reg Rowe
FOR IMMEDIATE RELEASE
Virtual agency capitalizes on seasoned PR pros to generate client results
DALLAS (July 16, 2013) – As global marketing executives awaken from their social media hangover, they quickly are realizing that their public relations support team has gone through a swift reduction in the experience and maturity categories – leaving them without a seasoned veteran to accompany them into the brutally unforgiving court of public opinion. To address this conundrum, public relations veterans Reg Rowe and Michelle Metzger have launched GrayHairPR, a virtual agency that taps into the extensive experience and expertise of other well-seasoned PR pros around the country. The network provides senior-level counsel and account support to CEOs who are tired of dealing with youngsters who would rather Tweet than meet.
Initial network members include Brian Cummings (former executive with Rockwell International, Burson-Marsteller and Publicis); Dan Reed (35 years as a journalist with The Fort Worth Star-Telegram and USAToday); Gregg Shields (long-time PR executive with Edelman); and Jay Allison (White House assistant press secretary for George H.W. Bush, and communications executive for Pizza Hut, Porsche, Burson-Marsteller and WPP).
“The inconvenient truth about today’s younger PR practitioners is that many are poor writers and don’t understand the best social media outreach is practiced face-to-face. They can text and Tweet, but they can’t write or meet.”
“In the past, traditional public relations agencies were known to bait potential clients with seasoned PR veterans until the business was won then switch them out after contracts were signed. Now, even those initial veterans are completely MIA from agency leadership as they have been replaced by younger, inexperienced college graduates during the recent infatuation with social media,” said Rowe. “Unfortunately, the youngsters haven’t developed the savvy to navigate the world of high stakes corporate reputation management, and traditional agencies have no bench strength to lean on when clients go through a true crisis.”
Rowe and Metzger believe the C-Suite desperately desires gray-haired pros who understand their pain and will go the distance, not pass things off to PR newbies who are a pain to understand.
“They need experts who have been there, done that,” said Rowe, who has worked with three of the world’s largest PR agencies and numerous Fortune 500 companies during his career. “The shame is many talented pros are underutilized. They are veterans who because of their age and higher salary level have been pushed aside. GrayHairPR is harnessing and marketing that talent.”
Each of GrayHairPR’s members have serviced clients or handled corporate communications for more than 25 years in a wide range of industries including: automotive, aviation, beverage, computer, data, education, finance, healthcare, insurance, manufacturing, natural gas, oil, performing arts, restaurants, retail, sports, technology, telecommunications, transportation, utilities and waste management. Initial clients include Priceline.com, COPsync, the National Federation of the Blind, and the National Eating Disorders Association.
“Seasoned PR vets have earned their gray hair taking critical reporter calls at 3 a.m. or feeding talking points to their CEO seconds before a high stakes interview,” said Metzger. “Heck, I’ve brushed my teeth while talking to reporters at Dow Jones and passed talking point notes to a CEO as we were getting eaten for dinner by Wall Street analysts…it’s what we are trained to do.”
GrayHairPR will leverage the latest technology tools while feeding meaningful content through a company’s social media channels. The company will launch a proprietary digital thought leader tool soon.
Join the GrayHairPR Network
A recruitment website – www.grayhairpr.com – has been launched where experienced professionals can join the network to make themselves available for future consulting and account support work. GrayHairPR seeks and supports new business opportunities in those industries where its consultants have significant expertise. In addition, independent practitioners tired of fighting those lonely battles can bring their current clients to GrayHairPR.com in exchange for full-time employment with benefits, administrative support, new business commissions and office space in the firm’s Addison, TX location.
“We want to quickly recruit a significant number of ‘grayhairs’ so we can market the experience of our talent,” said Rowe. “We’ll feature people who write exceptionally well and create the kind of rich content today’s media craves. The inconvenient truth about today’s younger PR practitioners is that many are poor writers and don’t understand the best social media outreach is practiced face-to-face. They can text and Tweet, but they can’t write or meet.”
GrayHairPR is a virtual national network of significantly experienced public relations professionals who have been there, done that. Each of its members have serviced clients or handled corporate communications for more than 25 years in a wide range of industries including: automotive, aviation, beverage, computer, data, education, finance, healthcare, insurance, manufacturing, natural gas, oil, performing arts, retail, sports, technology, transportation, utilities and waste management.
Founded in 2013, the firm also recruits independent practitioners to join the company in its Addison, TX offices, contributing their clients to the GrayHairPR portfolio in exchange for office space, administrative support, business tools, new business commissions and a steady paycheck. Financial arrangements are handled on an individual basis. For more information, visit www.GrayHairPR.com.